Privacy

Last updated 27 October 2026

In plain words: what Postwala keeps about you and your business, why we need it, and who else sees it.

What we keep

  • Your account: your name, email address and password (stored scrambled, never readable by us).
  • Your brand: what you tell us during set-up, such as your business description, website, customers, languages, logo, colours, and any screenshots or photos you upload.
  • Your posts: the captions and pictures made for you, the versions you asked for, and what you approved or rejected and why.
  • Usage: how many posts, redos and videos you made, so we can apply your plan's limits.
  • Messages you send us through the Contact page.

Why we keep it

Only to make your posts, show them to you, keep your account working, apply your plan, and answer you when you write to us. We don't sell your information and we don't use it for advertising.

Who else sees it

Making a post means sending what it needs to the services that do the work:

  • The AI services that plan your week, write the captions and make the pictures, reels and voiceovers.
  • Supabase, which stores your account, brand and posts.
  • Vercel, which runs the website.
  • A payment provider, once payments open. We never see or store your full card number.

Facebook and Instagram

If you choose to connect a Facebook Page and its Instagram professional account, you sign in with Facebook (we never see your password) and we receive:

  • The Pages you pick, their names and pictures, and the Instagram account linked to each.
  • A Page access token, so we can publish the posts you approve, at the time you choose.
  • Results for the posts we publish: reach, views, likes, comments, saves and shares.

Tokens are stored encrypted and only used to publish your approved posts and read their results. We never read your messages, post without your approval, or publish anywhere you didn't connect. Disconnecting in your brand's settings deletes the tokens at once. See how to delete your data.

Cookies

We use cookies only to keep you signed in. No advertising or tracking cookies.

Your choices

You can change your brand details at any time in Settings. To get a copy of your information, or to delete your account and everything in it, send us a message from the email address on your account.

Changes

If this page changes in a way that matters, we'll tell you by email or in the app before it takes effect.